Free software for pool builders.
Track your leads, build professional quotes, and save a reusable price book — for free. No credit card, no trial countdown. Start running a tighter pool business today.
No credit card required · Free forever
What you get for free
Enough to run your sales pipeline and quoting end to end — at no cost.
Leads CRM
Log every lead, track your pipeline, and never let a hot prospect go cold.
Quote builder
Create itemized, professional pool quotes you can send to homeowners.
Reusable price book
Save your line items once and build future quotes in minutes.
Up to 3 active projects
Run a few builds at a time to see how the workflow fits your business.
Ready for more? Upgrade when it's worth it.
When you want the homeowner portal, online payments, team members, the map view, inventory, and unlimited projects, Pro is $99/mo. Until then, the Free plan is yours to keep.
Compare Free, Pro & Agency →Free plan FAQ
Is PoolBuilderHQ really free?
Yes. The Free plan is free forever — no credit card required. It includes the leads CRM, quote builder, reusable price book, and up to 3 active projects. You only pay if you upgrade to Pro for the homeowner portal, payments, team access, and unlimited projects.
What's the catch with the free plan?
There's no catch. The Free plan is genuinely free and yours to keep. It's limited to 1 user and 3 active projects, and the homeowner portal, online payments, team members, and inventory are Pro features — but everything in the Free plan stays free.
Do I need a credit card to start free?
No. You can create your account and start using the Free plan without entering any payment details. You'd only add a card if and when you choose to upgrade.
Can I upgrade later without losing my data?
Yes. Everything you create on the Free plan — your leads, quotes, and price book — stays in your account when you upgrade to Pro. Upgrading just unlocks more features and removes the limits.
Start free in under a minute
No credit card. No trial clock. Just your leads and quotes, organized.